Support Local, Celebrate the World’s Game

A person wearing a FIFA World Cup™ Toronto branded scarf on his head as they cheer with fans

As excitement builds for the FIFA World Cup 2026™, Toronto residents have an opportunity to support local businesses and social enterprises while picking up officially licensed FIFA products. Several Toronto-area merchants have been granted official FIFA licensee status and are offering unique merchandise that celebrates both the tournament and the city’s diverse culture.

Newcomer Kitchen (link opens in new window) a not-for-profit social enterprise that creates economic opportunities for newcomer women entrepreneurs, is featuring a collection of FIFA World Cup 2026™ limited-edition cooling towels inspired by Toronto themes such as The World in a City, Sanctuary City, and We Are United. Proceeds from sales support the organization’s community programs.

Karalty (link opens in new window) has launched a dedicated FIFA Collection featuring apparel and accessories, giving shoppers another local option for tournament-inspired merchandise.

Meanwhile, The Chance Centre / SBS Collective Co. (link opens in new window) offers a range of officially licensed FIFA products, including Toronto-themed mugs, tumblers, tote bags, and T-shirts that showcase the city’s skyline, multicultural identity, and community spirit.

Whether you're preparing to cheer on your favourite team or looking for a uniquely Toronto keepsake, these local merchants offer meaningful ways to celebrate the FIFA World Cup 2026™ while supporting community-based businesses and social enterprises.

Shop online or visit them at FIFA Fan Festival™ Toronto when you are onsite cheering on your team.